HubSpot’s INBOUND 2024 is just around the corner, and it's set to be a standout event for businesses that rely on HubSpot’s CRM, marketing, and RevOps tools. This year’s lineup of speakers is nothing short of spectacular, offering valuable insights that could transform the way you do business.
We know that for busy professionals, it can be tough to find the time to dive into every session and apply all those great ideas. That’s where we come in! Our HubSpot experts will be in Boston, soaking up all the valuable tips and trends, so you don’t have to worry about missing out.
Here’s a sneak peek at what’s on offer and how these insights could give your business a boost.
Meet the speakers: what to expect
1. HubSpot spotlight
HubSpot’s own leadership team will unveil the latest trends in AI, marketing, and sales. Expect a first look at exciting new innovations that HubSpot is rolling out to keep your business ahead of the curve. And if you’re looking to get the most out of your current HubSpot tools, our blog on optimising HubSpot is packed with practical tips.
Why it matters: Staying up to date with HubSpot’s latest features ensures your business remains at the forefront of marketing and sales technology.
2. Organising customer data in HubSpot Smart CRM
As your business grows, managing data becomes increasingly complex. HubSpot’s experts will walk you through organising customer data in HubSpot Smart CRM, including how to create custom objects and properties to streamline your processes. If you’re struggling with your HubSpot setup, our guide on avoiding common HubSpot mistakes can help you sidestep potential issues.
Why it matters: Effective data management is crucial for business growth, and this session will give you the tools you need to make sure your CRM is running smoothly.
3. Transforming customer experiences
HubSpot’s Senior Professor will lead a session on transforming customer experiences. With a background in clinical mental health and a passion for empowerment, she’ll offer practical advice on how to improve your customer service. To see how these strategies fit within the bigger picture, check out our quick guide to RevOps.
Why it matters: Enhancing the customer journey is key to building loyalty and driving long-term success.
4. The revenue factory
The days of “grow at all costs” are over. Now, the focus is on creating a revenue factory that prioritises cost-efficient growth. This session will help Chief Revenue Officers and Go-To-Market teams transform their operations by using Revenue Architecture frameworks, focusing on scalable growth while maintaining excellent customer experiences.
Why it matters: As businesses evolve, building a solid revenue operations strategy is key to sustainable success. If you’re wondering when the right time is to add a RevOps team to your business, take a look at our blog on when to move to a RevOps model. Whether you’re a small business or an established firm, now could be the time to make the shift.
In a meeting room, a woman delivers a presentation on RevOps while a group of attentive individuals listens and takes notes.
5. Hot takes and cold truths: AI’s next chapter
The future of customer engagement is here, powered by AI. This session will explore ChatSpot, an AI tool integrated with HubSpot, and how it can personalise customer interactions and drive business growth. If you're curious about using AI to enhance your HubSpot setup, this session is a must-attend.
Why it matters: AI is transforming how businesses interact with customers, and this session will equip you with practical steps to integrate AI-driven tools like ChatSpot into your business.
6. Good isn’t good enough: CMO secrets to levelling up your team
Building a strong marketing team involves more than just hiring — it’s about fostering innovation, teamwork, and achieving real results. This session will provide practical strategies for creating impactful teams that scale effectively. Whether you’re expanding or refining your team, you’ll gain valuable insights to optimise your marketing efforts.
Why it matters: Marketing teams drive growth, and this session gives you the tools to make yours more effective. For additional insights on building high-performing marketing teams, check out this article on how to build a high-performing marketing organisation.
7. Advanced LinkedIn Ads for the B2B marketing superhero
LinkedIn Ads offer unparalleled access to key B2B audiences, but high costs can limit ROI. In this session, AJ Wilcox will share tips to boost ad performance while cutting costs. You'll learn about smarter bidding models, ABM (Account-Based Marketing) targeting, and easier ways to manage your campaigns.
Why it matters: LinkedIn can be a goldmine for B2B leads, but only if you know how to optimise your spend. Our proven approach, which integrates CRM with paid search, has helped clients drastically reduce costs while increasing leads. For example, our B2B advertising service reduced total ad spend by 84% while increasing leads by 52%.
What’s next?
As the event unfolds, we’ll be here to share updates and practical takeaways from these sessions, showing you how to apply the latest strategies and innovations to benefit your business.
As a Platinum HubSpot Solutions Partner, crmsquad is here to help you make the most of your CRM system. At HubSpot’s INBOUND 2024, our team will be hosting exclusive after-hours sessions tailored for leaders like you.
Book time for a chat, and walk away with a customised solution for your business!